I use the Evo kibble and my dogs do great with it.  Also, you do not have to feed as much, so that helps a bit with the price.  I feed twice a day. In the mornings they get just the kibble.  In the evenings I mix the kibble with either venison or lamb (made by Wellness).  They have great coats, tons of energy, and no allergy problems.  They also love it. 

For my pup I am using Innova Puppy in the kibble and cans.  He gets a mix of the canned and kibble three times a day. He is growing like a weed, has a beautiful coat, and the energy level is extraordinary.

gsp-fan -  In the morning I fee:

Belle (60 lb female, 5 YO) 1 cup of the EVO

Halo (53 lb female, 3.5 YO) 3/4 cup of the EVO

In the evenings I feed:

Belle 1 cup of EVO and 1/2 can of Wellness (lamb or venison)

Halo 3/4 cup of EVO and 1/2 can of Wellness (lamb or venison)

The lamb or venison Wellnes is the canned food.

In the winter I usually have to up the food intake a bit. 

I also give treats generously when I train.  I make my own chicken liver, eggs, olive oil, garlic and whole wheat flour.  They also get Mother Hubbard Peanut Butter biscuits, or Califonia Natural biscuits, or Innova Biscuits a couple of times a day.

I would never tell anyone what to feed their dogs, it's a matter of preference, so with that said and no intent to offend, the Pedigree ingredients list looks pretty bad to me, with corn as the first ingredient, really bad protein sources, a lot of filler and preserved with BHA/BHT which is considered toxic.

I am also wary of any food that is being advertised; which costs money and that has to be made up for somewhere and I think I know where...the food is not cheap to give us a break, but because it is made from cheap ingredients.

Of course, who knows how good the premium brands really are in the end. I have a hard time trusting any of them but since I trust myself even less to cook up a balanced diet myself, I just stick with the kibble I am most comfortable with.